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Prof. Dr. Ellen Roemer

Wirtschaftsinstitut

Startseite // Roemer, Ellen

E-Mail:
ellen.roemer@hs-ruhrwest.de

Telefon:
+49 208 88254-354

Campus Mülheim
Duisburger Str. 100
45479 Mülheim an der Ruhr

Sprechzeiten:
Mittwoch: 8:00 Uhr - 10:00 Uhr
English Translation

Expertin für Marktforschung & Internationales Marketing

Ellen Roemer ist seit dem 1. September 2010 an die HRW berufen und vertritt im Wirtschaftsinstitut das Lehrgebiet "Markforschung und Internationales Marketing". Sie leitet den Studiengang "BWL - Internationales Handelsmanagement & Logistik".

Im Ruhrgebiet geboren, studierte Prof. Dr. Ellen Roemer Wirtschaftswissenschaft an der Ruhr-Universität Bochum und am IECS Strasbourg, Frankreich. Nach ihrem Studium arbeitete sie zunächst als Projektmanagerin am IMT Berlin bevor sie an der Universität Paderborn und an der University of Calgary, Kanada, zum Thema Kundenbewertung promovierte. Anschließend war sie als Lecturer in Marketing an der Bradford University School of Management, UK tätig. Während ihrer Tätigkeit als Unternehmensberaterin bei der PricewaterhouseCoopers AG Wirtschaftsprüfungsgesellschaft sammelte sie wertvolle praktische Erfahrungen

Prof. Dr. Roemer führte an der HRW Drittmittel-Projekte zu ihrem Forschungsschwerpunkt der Akzeptanz von Eco-Innovationen (z.B. Akzeptanz batteriebetriebener, elektrischer Autos in Unternehmensflotten) durch. Sie nimmt regelmäßig als Mitglied des Expertenpanels von AQAS e.V. an internationalen Akkreditierungsprozessen teil.

Ihr Profil beim GoogleScolar finden Sie hier.

  • Adoption und Akzeptanz von Eco-Innovationen (z.B. batteriebetriebene, elektrische Fahrzeuge)
  • Partial Least Squares (PLS) Path Modelling zur Analyse kausaler Zusammenhänge zwischen komplexen Konstrukten
  • Neuro Science Tools (z.B. Eye Tracking, Hautwiderstandsmessung, etc.)
  • Customer Experience in Online and VR environments

  • Henseler, J., Lee, N., Roemer, E., Kemény, I., Dirsehan, T., Cadogan, JW. (2024): Beware of the Woozle effect and belief perseverance in the PLS-SEM literature!, Electronic Commerce Research, vol. 24, pp. 715-744, https://link.springer.com/article/10.1007/s10660-024-09849-y 
  • Lahmeyer, S., Roemer, E. (2024): The link between consumer-facing technologies and customer experience in physical retail environments: a critical literature review, The International Review of Retail, Distribution and Consumer Research, vol. 34, pp. 128-159, https://doi.org/10.1080/09593969.2024.2332224
  • Schuberth, F., Hubona, G., Roemer, E.; Zaza, S.; Schamberger, T., Chuah, F., Cepeda-Carrión, G., Henseler, J. (2023): The choice of structural equation modeling technique matters: A commentary on Dash and Paul (2021), Technological Forecasting and Social Change, 194, 122665, https://www.sciencedirect.com/science/article/pii/S0040162523003505 
  • Roemer, E., Henseler, J. (2022): The dynamics of electric vehicle acceptance in corprate fleets: Evidence from Germany, Technology in Society, 68, February, 101938, pp. 1-11, https://doi.org/10.1016/j.techsoc.2022.101938
  • Roemer, E., Schuberth, F. and Henseler, J. (2021), "HTMT2-an improved criterion for assessing discriminant validity in structural equiation modeling", Industrial Management & Data Systems, Vol. 121 No. 12, pp. 2637-2650, https://doi.org/10.1108/IMDS-02-2021-0082
  • Roemer, E. and Burs, L. (2021): How do Social Signals Foster the Adoption of Battery Electric Vehicles in Corporate Fleets? A Multilevel Framework, International Journal of Environmental Science & Natural Resources, vol. 26 (5), pp 149-153, 10.19080/IJESNR.2021.26.556198
  • Mahlke, C., Lahmeyer, S. and Roemer, E. (2020): What is love? Exploring the meaning of brand love and its role in determining brand loyalty, Multidisciplinary Business Review, vol. 13 (2), pp 54-65, https://doi.org/10.35692/07183992.13.2.6.
  • Burs, L., Roemer, E., Worm, S. and Masini, A. (2020): Are the all equal? Uncovering Adopter Groups of Battery Electric Vehicles, Sustainability, 12, 2815, https://doi.org/10.3390/su12072815.
  • Roemer, E., Hagemus-Becker, N. and Ulrich, H. (2020): For which type of students does the inverted classroom model work out? An empirical analysis of learning success of different types of students, in: In: Auer M., Tsiatsos T. (eds): The Challenges of the Digital Transformation in Education. Advances in Intelligent Systems and Computing, vol. 916, pp 110-119.
  • Roemer, E. (2016): A Tutorial Paper on the Use of PLS-Modeling in Longitudinal Studies: The Example of a Study of Users’ Acceptance of Battery Electric Vehicles in Corporate Fleets, Industrial Management & Data Systems, vol. 116, No. 9, pp. 1901-1921.
  • Burs, L. and Roemer, E. (2015): The Impact of Social Signals on the Adoption of Innovations within Organizations, 44th EMAC Conference, Leuven, Belgium.
  • Petersone, E., van Riel, A., Henseler, J. and Roemer, E. (2015): Facilitators and Barriers of Organizational Adoption of Integrated Solutions; The Case of Battery Electric Vehicles in Corporate Fleets, The 14th International Research Symposium on Service Excellence in Management, Shanghai, China.
  • Collan, M., Freiling, J., Kyläheiko, K. and Roemer, E. (2014): Entrepreneurship and the art of tackling technological crises: a strategic real options framework, International Journal of Technology Intelligence and Planning, vol. 2 (10), pp. 166-185.
  • Henseler, J. und Roemer, E. (2013): “Let’s Wait and See!” The Real Option to Switch as a New Element of Customer Value, Schmalenbach Business Review, vol. 65 (2), pp. 112-136.
  • Van der Aa, Z.; Bloemer, J.; Henseler, J.; Roemer, E. (2013): Customer-Care-Center-Qualität: Messung und Nutzung. Marketing Review St. Gallen, vol. 30 (3), pp. 16-24.
  • Foss, N. J.; Roemer, E. (2010): Real Options, Resources and Transaction Costs: Advancing the Strategic Theory of the Firm. International Journal of Strategic Change Management, vol. 2, No. 1, pp. 73-92.
  • Baier, M.; Graefe, G. and Roemer, E. (2008): Selecting promising business ideas for innovative IT Services. European Journal of Innovation Management, vol. 11, No. 4, pp. 560-576.

An der HRW ist Frau Prof. Dr. Roemer Mitglied des Fachbereichsrats des Wirtschaftsinstituts.

Zudem ist sie als professorales Mitglied in der Fachgruppe Unternehmen und Märkte sowie als dezentrale Gleichstellungsbeauftragte beim Promotionsnetzwerk NRW aktiv.

English Translation

Expert for market research & international marketing

Ellen Roemer, PhD, started her appointment with Hochschule Ruhr West on 1 September 2010. She covers the areas of Market Research and International Marketing at the Institute of Business Administration and Economics. She is Programme Director for the study programme “Business Administration - International Retail Management & Logistics”.

Born in the Ruhr area, Ellen studied Business Administration and Economics at Ruhr University Bochum and at IECS Strasbourg, France. After graduating, she worked as a project manager at IMT Berlin before completing her PhD on customer evaluation at University of Paderborn and University of Calgary, Canada. Afterwards, she worked as a Lecturer in Marketing at Bradford University School of Management, UK. She also gained valuable practical insights as a management consultant at PricewaterhouseCoopers AG Wirtschaftsprüfungsgesellschaft.

At Hochschule Ruhr West, Ellen was project leader for third-party-funded projects on her research focus on the adoption and acceptance of eco-innovations (e.g. battery electric vehicles). She is a regular member of the AQAS e.V. expert panel.

You can find your profile on GoogleScolar here. 

  • Adoption and acceptance of eco-innovations (e.g., battery-powered electric vehicles)
  • Partial Least Squares (PLS) path modeling for analyzing causal relationships between complex constructs
  • Neuroscience tools (e.g., eye tracking, skin conductance measurement, etc.)

  • Henseler, J., Lee, N., Roemer, E., Kemény, I., Dirsehan, T., Cadogan, JW. (2024): Beware of the Woozle effect and belief perseverance in the PLS-SEM literature!, Electronic Commerce Research, vol. 24, pp. 715-744, https://link.springer.com/article/10.1007/s10660-024-09849-y 
  • Lahmeyer, S., Roemer, E. (2024): The link between consumer-facing technologies and customer experience in physical retail environments: a critical literature review, The International Review of Retail, Distribution and Consumer Research, vol. 34, pp. 128-159, https://doi.org/10.1080/09593969.2024.2332224
  • Schuberth, F., Hubona, G., Roemer, E.; Zaza, S.; Schamberger, T., Chuah, F., Cepeda-Carrión, G., Henseler, J. (2023): The choice of structural equation modeling technique matters: A commentary on Dash and Paul (2021), Technological Forecasting and Social Change, 194, 122665, https://www.sciencedirect.com/science/article/pii/S0040162523003505 
  • Roemer, E., Henseler, J. (2022): The dynamics of electric vehicle acceptance in corprate fleets: Evidence from Germany, Technology in Society, 68, February, 101938, pp. 1-11, https://doi.org/10.1016/j.techsoc.2022.101938
  • Roemer, E., Schuberth, F. and Henseler, J. (2021), "HTMT2-an improved criterion for assessing discriminant validity in structural equiation modeling", Industrial Management & Data Systems, Vol. 121 No. 12, pp. 2637-2650, https://doi.org/10.1108/IMDS-02-2021-0082
  • Roemer, E. and Burs, L. (2021): How do Social Signals Foster the Adoption of Battery Electric Vehicles in Corporate Fleets? A Multilevel Framework, International Journal of Environmental Science & Natural Resources, vol. 26 (5), pp 149-153, 10.19080/IJESNR.2021.26.556198
  • Mahlke, C., Lahmeyer, S. and Roemer, E. (2020): What is love? Exploring the meaning of brand love and its role in determining brand loyalty, Multidisciplinary Business Review, vol. 13 (2), pp 54-65, https://doi.org/10.35692/07183992.13.2.6.
  • Burs, L., Roemer, E., Worm, S. and Masini, A. (2020): Are the all equal? Uncovering Adopter Groups of Battery Electric Vehicles, Sustainability, 12, 2815, https://doi.org/10.3390/su12072815.
  • Roemer, E., Hagemus-Becker, N. and Ulrich, H. (2020): For which type of students does the inverted classroom model work out? An empirical analysis of learning success of different types of students, in: In: Auer M., Tsiatsos T. (eds): The Challenges of the Digital Transformation in Education. Advances in Intelligent Systems and Computing, vol. 916, pp 110-119.
  • Roemer, E. (2016): A Tutorial Paper on the Use of PLS-Modeling in Longitudinal Studies: The Example of a Study of Users’ Acceptance of Battery Electric Vehicles in Corporate Fleets, Industrial Management & Data Systems, vol. 116, No. 9, pp. 1901-1921.
  • Burs, L. and Roemer, E. (2015): The Impact of Social Signals on the Adoption of Innovations within Organizations, 44th EMAC Conference, Leuven, Belgium.
  • Petersone, E., van Riel, A., Henseler, J. and Roemer, E. (2015): Facilitators and Barriers of Organizational Adoption of Integrated Solutions; The Case of Battery Electric Vehicles in Corporate Fleets, The 14th International Research Symposium on Service Excellence in Management, Shanghai, China.
  • Collan, M., Freiling, J., Kyläheiko, K. and Roemer, E. (2014): Entrepreneurship and the art of tackling technological crises: a strategic real options framework, International Journal of Technology Intelligence and Planning, vol. 2 (10), pp. 166-185.
  • Henseler, J. und Roemer, E. (2013): “Let’s Wait and See!” The Real Option to Switch as a New Element of Customer Value, Schmalenbach Business Review, vol. 65 (2), pp. 112-136.
  • Van der Aa, Z.; Bloemer, J.; Henseler, J.; Roemer, E. (2013): Customer-Care-Center-Qualität: Messung und Nutzung. Marketing Review St. Gallen, vol. 30 (3), pp. 16-24.
  • Foss, N. J.; Roemer, E. (2010): Real Options, Resources and Transaction Costs: Advancing the Strategic Theory of the Firm. International Journal of Strategic Change Management, vol. 2, No. 1, pp. 73-92.
  • Baier, M.; Graefe, G. and Roemer, E. (2008): Selecting promising business ideas for innovative IT Services. European Journal of Innovation Management, vol. 11, No. 4, pp. 560-576.

At HRW, Prof. Dr. Roemer is a member of the Faculty Council of the Institute of Business.