International marketing and management
"International marketing and management is a versatile master's degree programme with great career prospects."
"Marketing holds a crucial role in today's globalized economy. The Master's in International Marketing is designed in alignment with these advancements, seamlessly integrating the program's content with international events. Aspiring marketing experts should not only excel in foreign languages but also possess a deep understanding of the international economic landscape, enabling them to act and communicate effectively in intercultural contexts."
Programme content
- Consolidation of general business administration knowledge
- Specialisation in International Marketing Management
- Examination regulations, module handbook & study plan
A large number of German companies are active on international markets and, conversely, Germany is an important sales market for many international companies. This specialisation takes a closer look, for example, at how consumers behave in international markets or which international marketing decisions should be made and how. This is covered in the modules
International Marketing Strategy, Customer Behaviour with Intercultural Aspects, International Market Research and International Customer Relationship Management.
Business administration modules such as Human Resource Management, Strategic Management or Project and Process Controlling prepare students for working in management positions.
Prerequisites for the programme include a very good command of English (according to the Common European Framework of Reference for Languages, level B2), as some of the teaching material is written in English. The language of instruction is German. Two of the four specialisation modules are in English. Final module examinations are also written in English.
Your course of studies
Human Resource Management
International Marketing
International Marketing Strategy (English)
Strategic Management
Technology and Innovation Management
Consumer Behaviour with Intercultural Aspects (English)
Projekt und Prozesscontrolling
International Customer Relationship Management
Elective module 1
Intercultural managemente
International Marketing Research
Elective module 2
Master's thesis and colloquium
Application process
The application phase for the admission restricted Master’s degree programmes for the coming winter semester begins on 01. May 2024 and ends on 01. August 2024. Applications can only be submitted online via our application portal.
If you have any questions, please contact the application support team.
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